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SEO / Content Creation
Brough on as interim Head of Marketing at Hodlbot. I was brought on the help advise on the SEO content strategy that led to over 4,500 backlinks and mentions in Forbes, Bloomberg, Investopedia.
Conducting a full website audit coupled with an deep dive into the platform, customers, and existing competitors in the space. I worked through which keywords were worth going after and constructed the first series of blogs and website copy based on three and six month growth milestones.
Aside from SEO, listening into Quora, Reddit, and Hacker Noon to understand customer pain points that intersected with Hodlbot’s core differentiate to identified target keywords was the main focus of my initial work on the team.
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