top of page
Growth Strategy
My approach at its core is to provide a sustainable, repeatable, and systematic growth engine.
Whether a venture is just understanding their fit in the market or moving to scale an existing growth strategy, understanding how to break down a product to its core value propositions and building a system to attract and retain users.
​
From my time within the Reforge - a San Francisco run Growth Academy by Brian Belfour (ex-VP of Growth, HubSpot) and Andrew Chen (ex-VP of Growth, Uber) I've adopted an understanding of how best to hedge my experimentation with a systematic approach to identifying where best to allocate marketing resources that drive engagement and acquistion.
When I first take on a project, or join a growth team, the first framework I use is the one above. Understanding the use case and how best to align them with getting in front of the right audience is at the cornerstone of working towards the right growth model.
Going back to first principles, my focus is getting a user to complete a core action, whether that a form fill, a whitepaper download, or connecting a lead to the sales team.
Understanding what that pain point trigger is and where and when to use the right channel (paid media, content, notifcation, APIs) to allow that user to complete the action is what my goal is to do with each user - either once for an enterprise sale, or hundreds of times for e-commerce.
Oh yeah, reward them along the way so they'll establish a habit to come back the next time that pain point boils up.
What to scale you're growth model? Scroll a little more and lets chat
bottom of page